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This will require further analysis, but the end has arrived. We have been there, actually me and Ramiro with Father Bunny. We were not in the mood to go there (we missed last editions) but we made the effort.

As my first impression, I would say…

Go to the fuck**g hell, you have became a bunch of boring idi**s.

This post revisited in 2023: Why B&B Barcelona declined and ended

B&B Fashion Event, Barcelona Edition: Decline and End

The Bread and Butter fashion event in Barcelona was one of the most highly anticipated fashion events of its time, attracting fashion lovers and industry insiders from all around the world. It was a platform for fashion designers and brands to showcase their latest collections and network with other fashion professionals.

However, the event faced a decline and eventually came to an abrupt end, leaving many wondering what happened to one of the most iconic fashion events in the city.

The Beginning of Bread and Butter

Bread and Butter started in Cologne, Germany in 2001, and quickly gained a reputation as one of the most important fashion trade shows in Europe. The event expanded to Barcelona in 2005, and it became the largest urban fashion fair in the world, attracting over 100,000 visitors from around the world.

The Bread and Butter event in Barcelona became a must-attend event for industry insiders, designers, and fashion lovers. It was a unique opportunity for brands to showcase their latest collections and network with other professionals in the industry.

Decline of Bread and Butter

Despite its early success, the Bread and Butter event in Barcelona started to decline in the mid-2010s. Many factors contributed to the decline of the event, including a lack of innovation and failure to keep up with the changing trends in the industry.

One of the main reasons behind the decline was the rise of digital marketing and e-commerce, which changed the way people shop for fashion. The event failed to adapt to the changing landscape of the industry, and it was no longer seen as relevant or necessary.

Arrogance and success drunken organization who increased prices and toughened admission criteria played also an important role to industry and artists lack of support.

Abrupt End of Bread and Butter

In 2014, Bread and Butter announced that it was canceling its Barcelona edition, citing financial difficulties and a lack of support from the fashion industry. The news came as a shock to many, and it marked the end of an era for one of the most iconic fashion events in the world.

Lessons Learned

One of the most important lessons is the need to adapt to the changing landscape of the industry, and hear the voice of your partners, specially those who provided you support at the beginning.

Fashion brands and event organizers need to embrace digital marketing and e-commerce to remain relevant in today’s fashion industry. They need to find innovative ways to showcase their collections and connect with their target audience.

Another lesson is the importance of staying true to your brand identity and values. Bread and Butter lost its relevance and support from the industry because it failed to stay true to its core values and failed to innovate.

Rest in peace B&BB

One Comment

  • Anonymous says:

    LOL, Miffa, you are such a foul-mouthed bunny!You need to explain to us outsiders about what at Bread and Butter gets you so angry in the first place?!

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